So you have an apartment for rent, but you need a tenant to rent it from you. How do you optimize your options for a quality tenant? Not only must you have a high quality apartment ad, you also should be fully prepared with background checks of applicants, applicant references, and proof of their income. .
Step 1: Quality Ads Attract Quality Tenants
Finding a wonderful tenant for your apartment for rent simply comes down to the law of attraction. Meaning: put out there what you want to receive. If you have an expensive rental, only post to sites where high-earning professionals would search. If you have an eccentric property that requires a specific type of tenant, make sure your listing advertisement properly reflect that.
To score the perfect tenant, start with the perfect listing. Here’s our best tips:
Where to Post your Apartment For Rent
Save yourself the time and effort and post your apartment online using paid sites. There are tons out there like rent.com, rental.com and the like. Be very wary of using free sites like Craigslist. Not only will you have to waste time dealing with scammers, you will often attract way too many responses, most of them being highly unqualified.
To ensure you cover your bases you should also think about posting ads offline. Here are some tried and trusted suggestions:
- Post an ad in the classified section of local newspapers
- Contact HR departments at local businesses to possibly post ads in break rooms
- Use social media platforms to advertise, and ask your friends to share
- Get referrals from your sphere of influence: family, friends and colleagues
Elements to Include
In your ‘apartment for rent’ listing you will obviously want to include basic information like:
- Photos (multiple interior and exterior)
- Rental rate (per month)
- Rental period (short or long term)
- Location (major cross streets, neighborhood, city and state)
- Number of bedrooms/bathrooms and square footage
- Amenities (washer/dryer, dishwasher, central air/heating, security system, fireplace, basement, garage, storage, etc.)
- Pet-friendly (breed, weight or number restrictions) or if they are prohibited